9/24/2023 0 Comments Baskerville typeface terminologyThe result was a typeface that reflected Baskerville's ideals of perfection, where he chose simplicity and quiet refinement. These changes created a greater consistency in size and form.īaskerville's typeface was the culmination of a larger series of experiments to improve legibility which also included paper making and ink manufacturing. The curved strokes are more circular in shape, and the characters became more regular. He increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The Baskerville typeface is the result of John Baskerville's intent to improve upon the types of William Caslon. ![]() Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot. Marketed in the twentieth century as "Fry's Baskerville" or "Baskerville Old Face", a digitisation based on the more delicate larger sizes is included with some Microsoft software.įreebase Rate this definition: 0.0 / 0 votesīaskerville is a transitional serif typeface designed in 1757 by John Baskerville in Birmingham, England. The Fry Foundry of Bristol created a version, probably cut by their typefounder Isaac Moore. Baskerville's typefaces remain very popular in book design and there are many modern revivals, which often add features such as bold type which did not exist in Baskerville's time.As Baskerville's typefaces were proprietary to him and sold to a French publisher after his death, some designs influenced by him were made by British punchcutters. These changes created a greater consistency in size and form, influenced by the calligraphy Baskerville had learned and taught as a young man. Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.Compared to earlier designs popular in Britain, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. I can’t think of a better first product.Wikipedia Rate this definition: 0.0 / 0 votesīaskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. It has its basis in the physical world – via the original steel punches – and it has its final manifestation in the digital space. LoveFrom, Serif speaks perfectly to our collective approach and to our experience. It’s great to have a motivation of that gravity. Our name describes our motivation, which is to be in service of humanity. Jony Ive: Designers often talk about how we work, but not why. His approach is to say, ‘Let’s do it until there’s no more that can be done.’ LoveFrom, Serif evokes art and craftsmanship, values that Jony wanted to associate with LoveFrom. You can obviously see that in his work for Apple. Peter Saville: Jony has that obsessive mania for everything – he’s very particular. There’s always space, not necessarily to improve, but to refine something. Luxury is the wrong word, but we don’t often have this kind of opportunity in our line of work. Marc Newson: On a project like this, we can spend as much time as we want – we are the client. But it’s also something that either works or it doesn’t. ![]() I think pop culture in the 1980s turned a young generation on to type. ![]() I saw how it could be very evocative in creating a certain gravitas as well as a sense of cultural significance. Peter Saville: In a way, I made my contribution 40 years ago when I realised that typography triggers certain contextual and cultural associations. ![]() When you make things with love and care you express your gratitude to humanity, to our species. The tools we use as creatives tend to establish and reinforce the differences in our practice, not the similarities. Jony Ive: At its heart LoveFrom is about gathering together experts, people who are pre-eminent in their various fields. Work is also apace to design a complementary sans serif (no prizes for guessing the name), all part of Ive’s desire to give LoveFrom the ultimate bespoke tool kit. Another early, under the radar outing for LoveFrom, Serif was in a self-published memorial book for Richard Rogers’ final project at Château La Coste, a project undertaken to ‘honour a dear friend’, according to Ive.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |